I'm a Missoula, Montana-based Creative, recovering magazine editor, father of twin toddlers, mountain biker, and runner. Oh, and I think I'm hilarious.Currently: Head of copy and content at onX Maps.
Formerly: Editor-In-Chief at Adventure Cyclist magazine, small agency account exec, event media team member, editor of newspapers, contributor here and there.
A great tagline should be smack-your-forehead obvious—once you see it. We launched the next generation of onX in 2025 with a call to arms, a directive, and the few whispered words when you don't know what to do next, but you know you'll Find A Way.
New product? Cool, cool, cool. But what does it do? We launched onX Fish in 2025 with a single, clear value proposition for Midwest anglers: Find new places to fish.
We built a digital and OOH campaign in 2024 for the Denver metro to raise awareness of the onX brand and highlight some of our most inspiring customers. Here was our thesis:
The idea of disconnecting from modern life is a seductive one, but it’s the stuff of sunny afternoon cubicle daydreams, not the real lives of real people. And not only is that idea of total disconnection at odds with reality, it ignores the truth of how we spend our days. We’re tethered to our phones, our careers, our responsibilities—those connections telling the story of the parts of our lives that define what we are. We’re construction workers and firefighters, doctors and teachers. But to access who we are, we have to break those ties and go out of office, out of range, and out of reach. We have to go offline.
Built from the ground up, we codified everything from voice and tone and visual guidelines to mission, vision, manifesto, and brand pillars in a compelling and easy-to-use format to guide our work for years to come.password required, just ask!
Day jobs, passion projects, and side hustles, I've had the chance to tell lots of cool stories. Here are a couple of my favorites:
The Mighty Moes, Adventure Cyclist, May 2018 Link
The Unlikeliest Epic, Adventure Journal Quarterly, Issue 24 PDF
Touring Bike Buyers Guide, Adventure Cyclist, March 2020 Link
Minding the Inn, Montana Magazine (RIP), Jan/Feb 2008 PDF
Adventure Cyclist, March 2021 Full Issue PDF
Other clients/outlets include Interbike, Outdoor Retailer, Sea Otter Classic, Hideaway Report, Gore-Tex, The Montanan, and UVU Magazine.